About: Global Traffic Technologies (GTT) is a 3M spin off that designs and manufacturers traffic signal preemption devices. When an ambulance comes to an intersection and the light magically turns green, that is GTT's technology at work. The company decided to overhaul their website. Objectives for the redesign were to modernize the look, position content offers prominently for more conversions and update the backend platform.
Roles: Creative director, graphic designer and developer.
